Blar i NHH Brage på forfatter "Evje, Lea Marie"
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Does self-attention influence sustainable choices? : an experimental study on how self-attention affects sustainable product preference and the false consensus effect
Evje, Lea Marie; Stake, Katrine Engja (Master thesis, 2019)The purpose of this research is to investigate how consumers can be influenced to act more frequently on their ‘green’ values and attitudes. We test whether increased self-attention has an effect on preference for the ...