Blar i NHH Brage på forfatter "Aannestad, Torkel"
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The sustainability communication challenge : two-sided message framing and virtual reality to tackle the self promoting paradox
Accerbi, Francesca; Aannestad, Torkel (Master thesis, 2018)Although consumers have proven to be increasingly appreciative of companies’ responsibility efforts, sustainability communication toward them is not a widespread practice because of its paradoxical effects on consumers’ ...