Blar i NHH Brage på forfatter "Andreassen, Tor Wallin"
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Epilogue - Service Innovation Actor Engagement: An Integrative Model
Hollebeek, Linda D.; Andreassen, Tor Wallin; Smith, Dale; Grönquist, Daniel; Karahasanovic, Amela; Marquez, Alvaro (Peer reviewed; Journal article, 2018)Purpose: While (customer) engagement has been proposed as a volitional concept, our structuration theory/S-D logic-informed analyses of actors’ (e.g. employees’) engagement in service innovation reveal engagement as a ... -
Improving online clothing returns: for planet and profits
Frayne, Alexander (Master thesis, 2023)In this thesis, returns of clothing bought online are researched. The background of this is an increasing amount of clothing being ordered online and returned for various reasons. As many online retailers sell products ... -
Parterapi i norsk banknæring : hvordan fikse forholdet mellom kunde og bank?
Jacobsen, Hans Jørgen; Tallaksen, Sondre (Master thesis, 2019)Formålet med denne utredningen er å fremdrive ny innsikt innenfor kunderelasjoner og relasjonsmarkedsføring. Utgangspunktet for utredningen er arbeidet til Norsk Innovasjonsindeks. Deres målinger viser at kunden responderer ...