Browsing NHH Brage by Author "Antunes, Leonor Silva Rodrigues Pais"
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How green are we thinking : the influence of levels of processing on consumers evaluations of green products
Heigl, Isabella Rosa Katharina; Antunes, Leonor Silva Rodrigues Pais (Master thesis, 2019)As a result of a growing wave of more environmental awareness and a rise in environmental concerns, companies have started to incorporate green marketing strategies to meet consumers demands and expectations for sustainable ...