Blar i Department of Strategy and Management på tittel
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Brand extensions: brand concept congruency and feedback effects revisited
(Journal article; Peer reviewed, 2005)Abstract Purpose – The aim of this research is to examine the effects of congruent and incongruent brand concept extensions on consumer attitudes towards the extended product and feedback effects on the parent ... -
Building Brand Relationships Online: A Comparison of Two Interactive Applications
(Journal article; Peer reviewed, 2002)Due to its potential for interactive communication, the Internet is considered a promising tool for relationship marketing. In this study, two of the most common applications for interactive communication - personalized ... -
Building micro-foundations for the routines, capabilities, and performance links
(Discussion paper, Working paper, 2007-06)Micro-foundations have become an important emerging theme in strategic management. This paper addresses micro-foundations in two related ways. First, we argue that the kind of macro (or “collectivist”) explanation that ... -
Business Incubators and Entrepreneurial Perfomance: The Influence of Network Value and Absorptive Capacity
(Doctoral thesis, 2016-02)The vast majority of businesses are either small- or medium-sized enterprises (OECD, 2003; Reijonen & Komppula, 2007; Small Business Administration, 2008). Most larger companies also started out as small businesses, sometimes ... -
Business Model Innovation : the Role of The Top Management’s Composition, Cognition, and Knowledge Sourcing Strategy
(Doctoral thesis, 2022-01) -
Business model innovation and value-creation: the triadic way
(Peer reviewed; Journal article, 2018)Purpose Open service innovation is an emergent new service development practice, where knowledge on how to organize development work is scarce. The purpose of the present research is to identify and describe relevant ... -
Business models for open innovation: Matching heterogeneous open innovation strategies with business model dimensions
(Journal article; Peer reviewed, 2015)Research on open innovation suggests that companies benefit differentially from adopting open innovation strategies; however, it is unclear why this is so. One possible explanation is that companies' business models are ... -
Can lonely riders become three musketeers? : creating effective joint operations among farmers
(Journal article; Peer reviewed, 2012)Individuals as well as organizations often need to work together to achieve economies of scale and scope. However, collaboration can be a challenge, and one example in which the potential benefit of cooperation has been ... -
Categorizing networked services The role of intrinsic-, user network- and complement network attributes
(Journal article; Peer reviewed, 2009)Purpose – This paper aims to investigate the properties and attributes of networked services and to propose a general categorization scheme for such services. Design/methodology/approach – Two separate studies were ... -
The causal effects of referential vs ideological justification of change
(Journal article; Peer reviewed, 2019)Purpose This paper details an experimental study (n=197) that explores how different types of managerial change justifications affect employees’ reactions. The purpose of this paper is to explore the impact of managerial ... -
A change in plans : a sensemaking perspective on strategy implementation
(Doctoral thesis, 2002) -
Change processes: heading in the right direction? : a power perspective on progress measurment
(Doctoral thesis, 2004) -
Collective employee narratives and responses to subtractive change
(Doctoral thesis, 2022-09) -
Communication effects in sponsorships : an assessment of how different communication strategies can enhance incongruent sponsorships
(Ph.D. thesis NHH, Doctoral thesis, 2010)Collateral communication of sponsorships is considered a prerequisite for sponsorship success. Sponsorship is a communication form that is passive and indirect by nature and is therefore increasingly leveraged with ... -
Companies Ethical Commitment: an analysis of the rhetoric in CSR reports
(Journal article; Peer reviewed, 2011)This paper investigates rhetoric applied in 80 Corporate Social Responsibility (CSR) reports in 2005. A taxonomy of five distinct rhetorical strategies for describing the purpose of CSR is applied; Agency (profit), Benefit ... -
Competences for Digital Transformation – Insights from the Norwegian Energy Sector
(Peer reviewed; Journal article, 2020)Numerous established firms are undergoing digital transformations. To manage a digital transformation (DT), companies should develop DT capabilities. One important prerequisite for DT capabilities is DT competence — a ... -
Conditions for high-potential female entrepreneurship
(Journal article; Peer reviewed, 2016)Female-led ventures that are market-expanding, exportoriented, and innovative contribute substantially tolocal and national economic development, as well as to the female entrepreneur’s economic welfare. Female-led ventures ... -
Conducting Qualitative Research in Russia: Challenges and Advice
(Journal article; Peer reviewed, 2014)This article addresses some of the challenges of conducting qualitative research across cultures, focusing on the challenges of being a Western researcher conducting in-depth interviews in Russia. To conduct quality business ...