Blar i NHH Brage på emneord "advertising clutter"
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Media market concentration, advertising levels, and ad prices
(Discussion Papers;24/2011, Working paper, 2011-12)Standard media economics models imply that increased platform com- petition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions ... -
Media market concentration, advertising levels, and ad prices
(Working paper;2012:02, Working paper, 2012-01)Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions ...