Blar i NHH Brage på forfatter "Supphellen, Magne"
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An explorative study of the use and implementation of new digital technologies in the management of Norwegian development cooperation projects
Haugland, Helge; Sverd, Fredrik Fløvik (Master thesis, 2020)This thesis merges the aspects of results-based management systems and new digital technologies together and explores what characterizes the use and implementation of new digital technologies in the management of Norwegian ... -
Gavegivning i norske bedrifter : determinanter for intensjoner om bruk av digitale veldedighetsgavekort til ansatte : en studie av Gi gaven videre
Hov, Marte Elise; Amundsen, Hanna Østberg (Master thesis, 2020)Denne avhandlingen er skrevet som et samarbeid med non-profit selskapet Gi Gaven Videre, og temaet for avhandlingen er gavegivning i norske bedrifter. Gi Gaven Videre er en tilbyder av digitale veldedighetsgavekort hvor ... -
How culture influences the effect of CSR communication on corporate attractiveness: a cross-cultural study
Ruud, Kamilla; Karlsen, Guro Hjønnevåg (Master thesis, 2015)Building on previous research into the positive effects of CSR communication on corporate attractiveness, our study investigates if there are differences in this effect caused by culture. To test this relationship, students ... -
The Impact of anonymity in elicitation of brand associations : theoretical and empirical developments
Supphellen, Magne (Doctoral thesis, 1998)Effective brand management requires a thorough understanding of the consumer. In particular, managers need to know which associations consumers have for their brands. In this study, we address the role of anonymity in ... -
The Impact of Integrating Sustainability and Country of Origin in Export Branding on the Willingness to Pay for Norwegian Salmon
Koppel, Lindsay; Larsen, Grace (Master thesis, 2023) -
Influencer marketing : instagram adverts by influencers and firms : comparative effects on purchase intention, brand attitude, and word-of-mouth
Bolstad, Thea M. O.; Høili, Phillip F. D. (Master thesis, 2019)Social media influencers affecting their follower bases on the popular picture-sharing platform, Instagram, is emerging as an effective communication strategy for brands. However, utilising firm advertisements on Instagram ... -
Launch of sustainability labels : Effects of linking sustainability to major drivers for choice
Dahlsveen, Siren; Fjogstad, Maria Selsås (Master thesis, 2022)Many food producers improve the sustainability of their products and look for ways of communicating the improvement. One approach is to launch a new sustainability label. However, little is known about how to launch new ... -
Motivational factors influencing millennials to purchase and consume luxury brands : the influence of actual and ideal self-congruity on brand attitude
Arminen, Leena (Master thesis, 2017)The thesis explores motivational factors that influence young consumers’ brand attitudes towards luxury brands. Former research in this field is rather small-scale and the objective of this research was to provide new ... -
Secularity, abortion, assisted dying and the future of conscientious objection: modelling the relationship between attitudes
Magelssen, Morten; Le, Nhat Quang; Supphellen, Magne (Peer reviewed; Journal article, 2019)Background Controversies arise over abortion, assisted dying and conscientious objection (CO) in healthcare. The purpose of the study was to examine the relationship between attitudes towards these bioethical dilemmas, and ... -
Sources of creativity in consumer ideation : effects of providing information on company vision and market research
Olaisen, Jim (Master thesis, 2016)We study the effects on creativity of providing information on (1) company vision, (2) reactive market research, and (3) proactive market research in consumer ideation of new services. We measure creativity by four ... -
Strengths and Weaknesses of Brand Positioning Practises in B2B Companies in Norway : A Comparison with Normative Theory
Khurram, Alina; Lundén, Senja (Master thesis, 2021)Background: Brand positioning is a familiar concept in B2C markets which outlines a clear target for a brand. It is a tool to use in differentiation, which has been shown to increase the profitability of brands. However, ... -
Structural and financial constraints - enabling or inhibiting creativity?
Tronstad, Philippa Kristina; Lindberg, Philip Popescu (Master thesis, 2018)Although creativity is a widely studied concept, the relationship between constraints and creativity is still a topic that offers a great deal of conflicting views. Moreover, constrained creativity processes seem to be ... -
Sustainable food consumption in Latin America : how to meet the sustainable development goals
Ricaud, Mauricio (Master thesis, 2020)This study first examines existing literature on agricultural consumption and production and how sustainability can be driven by consumer behavior. The thesis also explains the main differences between plant and animal-based ... -
The effect of strategic orientation on the commercial exploitation of digitalisation : a study on digitalisation in Norwegian companies
Eitrem, Anna; Öberg, Linnéa (Master thesis, 2018)Digitalisation is a heavily debated topic within the business community. However, there is little empirical research on digitalisation, and accordingly practitioners define best practice. This thesis seeks to theorise ... -
The effects of basic taste skills on brand attitude : the ability to distinguish between high and low quality beverage products
England, Anniken (Master thesis, 2019)The purpose of this study is to examine the relationship between consumers basic taste skill and their ability to distinguish between high and low quality products and the moderating impact of branding. Grocery stores ... -
The effects of self-congruity on brand attitude : the moderating impact of different usage situations
Manokhina, Anna; Melpignano, Lea (Master thesis, 2018)Self-congruity theory is a much researched construct in marketing literature. Nevertheless, the results found are controversial and there is a lack of consensus about several factors including which variables moderate ... -
Using a laddering approach to understand consumers opinions on corporate CSR and sustainability activities
Valle, Isabella; Borm, Karly (Master thesis, 2021)This thesis builds upon the emerging area of corporate social responsibility (CSR) research termed Materiality Analysis, and examines in-depth interviews, to determine if there is the possibility of a set of universal ...