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Bonusprogrammer i innenriks luftfart : en empirisk analyse av konkurransemessige effekter
(Master thesis, 2014)Formålet med denne masterutredningen er å studere ulike effekter bonusprogrammer i flybransjen kan ha på konkurransen i markedet. Vi tar spesifikt for oss det norske innenriksmarkedet, og konsentrerer oss om SAS og ... -
Bonusprogrammer i luftfartsmarkedet : en empirisk analyse av SAS Eurobonus
(Master thesis, 2016-09-02)Hensikten med denne masterutredningen er å undersøke hvorvidt SAS benytter fordelsprogrammet Eurobonus aktivt i forhold til konkurranseforholdene, forretnings- og fritidssegmentet og innlands- og utenlandsmarkedet. For ... -
Bonusprogrammer i norsk luftfart : en empirisk analyse av innelåsende effekt
(Master thesis, 2016)Formålet med denne masteroppgaven var å undersøke den innelåsende effekten av bonusprogrammer i norsk luftfart. Gjennom bonusprogrammene får flyselskapene segmentert markedet, noe som gjør at de kan kapre store markedsandeler ... -
Bonusprogrammer i norsk luftfart: en empirisk analyse av innelåsende effekt
(Master thesis, 2016)Formålet med denne masteroppgaven var å undersøke den innelåsende effekten av bonusprogrammer i norsk luftfart. Gjennom bonusprogrammene får flyselskapene segmentert markedet, noe som gjør at de kan kapre store markedsandeler ... -
Borettslagsregnskap: en casestudie
(Journal article; Peer reviewed, 2011)I artikkelen studeres årsregnskapet til et borettslag, både for å illustrere hvordan et borettslagsregnskap er utformet i praksis, og for å vise en alternativ og mer informativ måte å presentere et borettslagsregnskap på. ... -
Borregaard ASA : strategisk regnskapsanalyse og verdivurdering
(Master thesis, 2018)Formålet med denne masteroppgaven er å estimere Borregaards egenkapitalverdi per 2. januar 2018. En fundamental verdsettelse som integrerer ESG-informasjon i selskapsanalysen ble valgt som verdsettelsesteknikk. Denne ... -
Botulinum toxin industry : is it a profitable industry to enter?
(Master thesis, 2009)This paper examines the botulinum toxin industry and is it profitable to enter. In particular, the paper aims to define whether the industry structure is attractive because an industry is considered profitable only if ... -
Boyan Jovanovic: recipient of the 2019 Global Award for Entrepreneurship Research
(Journal article; Peer reviewed, 2019)The 2019 Global Award for Entrepreneurship Research has been awarded to Professor Boyan Jovanovic at New York University in the USA. Boyan Jovanovic has developed pioneering research that advances our understanding of the ... -
A branch and price algorithm for the combined vehicle routing and scheduling problem with synchronization constraints
(Discussion paper, Working paper, 2007)In this paper we present a branch and price algorithm for the combined vehicle routing and scheduling problem with synchronization constraints. The synchronization constraints are used to model situations when two or more ... -
Brand and customer experience in service organizations : literature review and brand experience construct validation
(Working paper, Working paper, 2011-04)Commoditization of goods and services has generated a need for providing customer value beyond functional attributes and benefits. The concepts of brand and customer experience have therefore gained increased interest among ... -
Brand experiences in engaging marketing campaigns
(Master thesis, 2012)This research examines the effects from engaging marketing campaigns on brand experiences and the potential outcome on affective commitment and loyalty. In doing this, it also test the validity of the brand experience scale ... -
Brand extensions : influences of perceived fit and communication of explanatory links
(Master thesis, 2015)This study investigates the influences of perceived fit and communication of explanatory links on brand extension success, as well as the moderating effects of consumer innovativeness, category ... -
Brand extensions: brand concept congruency and feedback effects revisited
(Journal article; Peer reviewed, 2005)Abstract Purpose – The aim of this research is to examine the effects of congruent and incongruent brand concept extensions on consumer attitudes towards the extended product and feedback effects on the parent ... -
Brand line positioning in the Norwegian mass-produced beer market : a comparative brand association study
(Master thesis, 2018)The purpose of this thesis is to compare the image positioning of two Norwegian beer brand lines in terms of consumer perceptions. Despite recent popularity of microbrewery research, it argues that industrial breweries ... -
Brand positioning practices in the Norwegian fishing and aqua culture industry : a comparison of brand positioning practices and normative theory
(Master thesis, 2011)This thesis is about the importance of Brand Positioning. We look at Brand Positioning with regards to how practices are within one of Norway‟s most important industries - the Norwegian Fishing- and Aqua Culture Industry. ... -
Brand positioning strategies : an expiremental test ot two types of benefit differentiation
(Master thesis, 2012)The purpose of this study is to examine associative- and instrumental benefit differentiation based on secondary associations as part of brand positioning. The field of brand positioning has been subject to extensive ... -
Brand strategies and brand effects in industrial markets
(Report, Research report, 2000-12)The purpose of this report is to identify variables and situations that influence the importance of brands and brand strategies. Building strong brands may be of vital importance for these industries to compete with foreign ... -
Brannslukker i et hav med oppgaver - om avdelingslederens mange oppgaver i grunnskolen
(Master thesis, 2023)Vi har i denne oppgaven studert avdelingslederrollen til Bergen kommune på ungdomsskolenivå. Vi har tatt utgangspunkt i hva kommunen gjennom det som ble besluttet i 2010 har bestemt at avdelingsleder skal ha som ... -
Brasil : fra fast valutakurs til inflasjonsmål som styringsmekanisme
(Master thesis, 2008)Utredningen gir en oversikt over Brasils økonomiske utvikling fra innføringen av et økonomisk stabiliseringsprogram kalt Realplanen i 1994, til en valutakrise i 1999 og for perioden frem til i dag hvor inflasjonsmål har ...