Blar i NHH Brage på forfatter "Alexi, Anna Alexandra"
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The interplay of trustworthiness and perceived risk and their influence on consumer’s acceptance of self-service technology innovations: the case of Digipost by Posten Norge AS
Alexi, Anna Alexandra; Stögerer, Ines Maria (Master thesis, 2015)This paper looks at factors influencing consumer’s attitude formation in the light of adopting a new self-service technology (SST). Previous research has shed light on the importance of trustworthiness and risk, however, ...