Browsing NHH Brage by Author "Malik, Maha"
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A conceptual model for consumer-driven corporate social responsibility & effective firm strategy with applications in the Norwegian fish farming industry
Malik, Maha (Master thesis, 2016)This is a conceptual thesis that explores the notion of “consumer-driven” corporate social responsibility and how firms can drive the demand for CSR from consumers through effective firm strategy.1 Consumer-driven CSR ...