Browsing NHH Brage by Author "Naini, Amine"
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Using Emotional Communication For Environmental Fundraising: Understanding the impact of pride and shame on donor behavior
Naini, Amine; Dang, Danny (Master thesis, 2024)Emotional appeals significantly influence donor behavior in environmental fundraising, yet research has predominantly focused on broader categories of positive or negative emotions. This study narrows the focus to two ...