Blar i NHH Brage på emneord "product differentiation"

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    • Advertising and newspaper differentiation : on the role of readers’ advertising taste 

      Kind, Hans Jarle; Koethenbuerger, Marko; Schjelderup, Guttorm (Working paper, Working paper, 2006-12)
      Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers.

    • Advertising and Newspaper Differentiation: On the Role of Readers’ Advertising Taste 

      Kind, Hans Jarle; Koethenbuerger, Marko; Schjelderup, Guttorm (Discussion paper, Working paper, 2007-01)
      Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers.

    • On the competitive effect of informative advertising 

      Brekke, Kurt Richard; Kuhn, Michael (Discussion paper, Working paper, 2009-10)
      This paper analyses the competitive effects of informative advertising. The seminal work by Grossman and Shapiro (1984) show that informative advertising results in lower prices and that firms may benefit from advertising ...

    • Reference pricing of pharmaceuticals 

      Brekke, Kurt Richard; Königbauer, Ingrid; Straume, Odd Rune (Discussion paper, Working paper, 2005-11)
      We consider a therapeutic market with potentially three pharmaceutical firms. Two of the firms offer horizontally differentiated brand-name drugs. One of the brand-name drugs is a new treatment under patent protection ...