Blar i NHH Brage på forfatter "Bibi, Nadine"
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Images of women in advertising : a study of consumer reactions to non-idealized models
Bibi, Nadine; Grydeland, Britt (Master thesis, 2014)In a world where the public is constantly bombarded by commercial messages, marketers must rapidly innovate their communication methods in order to capture consumers’ attention and affection. Both advertisers and magazines ...