Browsing NHH Brage by Author "Bjorvatn, Ellen Elisabeth"

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Does eco-friendliness come at the expense of quality? : an experimental study on how green product attributes affect quality and preference for eco-friendly products

Bjorvatn, Ellen Elisabeth; Bjarnadottir, Åsta Nordeng (Master thesis, 2018)

There is unrealized potential for businesses in the market of green products as more consumers are moving in the direction of conscious consumption. In order to understand how to best exploit this potential, there has ...