Browsing NHH Brage by Author "Bognøy, Stian"
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Willingness to Pay for Sustainable Funds: Does Reverse Labelling and Moral Appeals Increase Demand for Sustainable Investments?
Ingebrigtsen, Linn; Bognøy, Stian (Master thesis, 2022)This thesis seeks to determine if there is a willingness to pay for sustainable funds and if it is possible to influence the willingness to pay through a reverse label- and a moral treatment. The study also investigates ...