Browsing NHH Brage by Author "Clementsen, Margrethe Tombre"

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Communicating Corporate Community Involvement: Partnership, sponsorship, or donation? A study of companies’ relationships with sports, culture and non-profit organizations

Clementsen, Margrethe Tombre (Master thesis, 2014-10-07)

This thesis studies how companies communicate their corporate community involvement (CCI), and how consumers’ respond to various communication strategies in this regard. Companies’ CCI may entail relationships with different ...