Blar i NHH Brage på forfatter "Gfrerer, Katharina Susanne"
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Does the e-retailing of luxury brands really damage their brand image?
Gfrerer, Katharina Susanne (Master thesis, 2014)With an increasing focus on e-commerce and the lack of research in the respected area within the luxury industry the underlying thesis assumes particular relevance. The main concern was to contribute to existing theory ...