Blar i NHH Brage på forfatter "Harkestad, Øyvind"

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    • How to build and measure brand equity in a B2B context 

      Harkestad, Øyvind; Røine, Eirik Hermansen (Master thesis, 2012)
      Little research has been conducted on Business to business (B2B) marketing compared to the significant amount of research conducted on Business to consumer (B2C) marketing. This master’s thesis is intended to aid B2B ...