Browsing NHH Brage by Author "Hedegaard, Henrik"
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Doing it the smart way : an exploration of consumer adoption of new practices enabled by smart products
Hedegaard, Henrik; Rimstad, Lars (Master thesis, 2018)Products across categories are increasingly being attributed with the adjective smart. Today, consumers are thus able to purchase everything from smart phones to smart refrigerators and smart toothbrushes. These products ...