Blar i NHH Brage på forfatter "Justianto, Melissa"
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The influencer effect on tourism : shifting adventure travel behavior towards more sustainability through instagram influencers
Justianto, Melissa; Morley, Camille (Master thesis, 2020)In the past few years, Instagram and the influencer marketing model has offered a significant amount of attention and attraction to the adventure tourism industry, sourcing large crowds of tourists to many “Instagram-famous” ...