Browsing NHH Brage by Author "Kuhn, Michael"

Now showing items 1-2 of 2

    • Direct to consumer advertising in pharmaceutical markets 

      Brekke, Kurt Richard; Kuhn, Michael (Working paper, Working paper, 2005-02)
      We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical firms providing horizontally differentiated (branded) drugs. Patients differ in their susceptability ...

    • On the competitive effect of informative advertising 

      Brekke, Kurt Richard; Kuhn, Michael (Discussion paper, Working paper, 2009-10)
      This paper analyses the competitive effects of informative advertising. The seminal work by Grossman and Shapiro (1984) show that informative advertising results in lower prices and that firms may benefit from advertising ...