Blar i NHH Brage på forfatter "Larsson, Linus"
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The history facet of luxury brands: does it matter how the history of luxury brands are created?
Larsson, Linus (Master thesis, 2017)The discourse about luxury brands is dominated by a few authors, such as Kapferer and Bastien, who clearly state that if a luxury brand doesn’t have history, it has to invent one. Further, Kapferer and Bastien presents ...