Browsing NHH Brage by Author "Marinelli, Lorenzo"

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CSR in the time of coronavirus : a qualitative study on the perception of coronavirus cause marketing relief responses from the perspective of consumers

Marinelli, Lorenzo (Master thesis, 2021)

For years, companies have been acting to provide relief when disasters strike in order to build a competitive advantage, as this is something consumers are demanding more and more. It is no longer seen as acceptable for ...