Browsing NHH Brage by Author "Mathiesen, Kaia"
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When brands connect: feedback effects from the alliance between L’Oréal and Nestlé to
Mathiesen, Kaia (Master thesis, 2007)This thesis looks at a factual alliance between Nestlé and L’Oréal who have created a “nutricosmetics” diet supplement called Innéov. The thesis has two goals: 1) to understand and map associations held about Nestlé and ...