Blar i NHH Brage på forfatter "Myhre, William Urbye"
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Precision Pricing : An experimental study on the perception of precise prices
Holtestaul, Halvor; Myhre, William Urbye (Master thesis, 2022)This thesis aims to achieve new contributions and insight on how a precise price affects consumer perception of both firms and products. The study is based on an experimental survey, conducted through Prolific, Amazon ...