Blar i NHH Brage på forfatter "Nilssen, Tore"
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Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars (Working paper, Working paper, 2008-08)The purpose of this article is to analyze how competitive forces may influence how media firms like TV channels raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the viewers ... -
Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars (Discussion paper, Working paper, 2009-07)The purpose of this article is to analyze how competitive forces may influence the way media firms like TV channels raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the ... -
Competition for viewers and advertisers in a tv oligopoly
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars (Working paper, Working paper, 2006-12)We consider a model of a TV oligopoly where TV channels transmit advertising and viewers dislike such commercials. We show that advertisers make a lower profit the larger the number of TV channels. If TV channels are ... -
Financing of media firms : does competition matter?
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars (Discussion paper, Working paper, 2005-01)This paper analyses how competition between media firms influences the way they are financed. In a setting where monopoly media firms choose to be completely financed by consumer payments, competition may lead the ... -
Financing of media firms: does competition matter?
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars (Working paper, Working paper, 2005-01)This paper analyses how competition between media firms influences the way they are financed. In a setting where monopoly may lead the media firms to be completely financed by consumer payments, competition may lead the ... -
Four essays on asymmetric information and consumer lock-in
Nilssen, Tore (Doctoral thesis, 1991) -
Inter-firm price coordination in a two-sided market
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars (Discussion paper;16/2014, Working paper, 2014-05)In many two-sided markets we observe that there is a common distributor on one side of the market. One example is the TV industry, where TV channels choose advertising prices to maximize own profit and typically ... -
Media competition on the Internet
Barros, Pedro P.; Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars (Discussion paper, Working paper, 2004-08)This paper presents a model of competition between two advertisingfinanced media firms, and we apply the model to analyze competition between portals on the Internet. First, we show that equilibrium prices of advertising ... -
Media competition when the audience dislikes advertising : a theory of vertical alliances on the internet
Barros, Pedro P.; Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars (Working Paper, Working paper, 2002-12)This paper presents a model of media competition in a situation where the media is advertising-financed, but where the media consumers dislike commercials. It is shown that equilibrium prices of advertising are actually ... -
Medier i markedet
Nilssen, Tore (Arbeidsnotat, Working paper, 2006-02)Mediene utgjør en stor del av våre liv. For eksempel tilbrakte en gjennomsnitts nordmann i overkant av 19 timer per uke foran TV-apparatet i 2005. Og ifølge tall presentert hos Albarran og Arrese (2003) bruker en gjennomsnitts ... -
Price coordination in two-sided markets : competition in the TV Industry
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars (Working paper, Working paper, 2010-06)The TV industry is a two-sided market where both advertisers and viewers buy access to the programs offered by competing TV channels. Under the current market structure advertising prices are typically set by TV channels ... -
Strategic informative advertising in a TV-advertising duopoly
Nilssen, Tore; Sørgard, Lars (Working paper, Working paper, 2000-08)We consider a model of strategic informative advertising where the advertising is done on TV and where the TV channels' advertising prices are endogenously determined. We discuss how these prices, and the advertising firms' ... -
The television industry : the interplay between products, advertising, and programme quality
Nilssen, Tore; Sørgard, Lars (Report, Research report, 2000-01)The purpose of this report is to examine the rivalry within the product and the TV market, respectively, and how those two markets interact through the market for advertising on TV. After a brief introduction where we ... -
The television industry as a market of attention
Nilssen, Tore (Working paper, Working paper, 2008-10)In this article, I view the TV industry as a two-sided market, with advertisers on one side benefiting from the presence of TV viewers and on the other side TV viewers having a dislike for advertising on TV. I use this ... -
TV advertising, programming investments, and product-market oligopoly
Nilssen, Tore; Sørgard, Lars (Discussion paper, Working paper, 2000-06)We present a model of the TV-advertising market that encompasses both the product markets and the market for TV programs. We argue that the TV industry has several idiosyncratic characteristics that need to be modeled, ... -
The TV industry : advertising and programming
Nilssen, Tore; Sørgard, Lars (Working Paper, Working paper, 2001-07)The key to an understanding of the TV industry is the market for TV advertising. We present a model of this market that also encompasses the product markets and the viewer market. Because viewers dislike commercials, there ... -
Who are the advertisers?
Nilssen, Tore; Sørgard, Lars (Working Paper, Working paper, 2001-08)We seek to explain why TV advertising is dominated by a few product categories. We apply a model of the TV industry that encompasses both the product markets and the market for TV viewers to discuss who will advertise on ...