Browsing NHH Brage by Author "Nysveen, Herbjørn"
Now showing items 1-20 of 49
-
A review of mobile services research: Research gaps and suggestions for future research on mobile apps
Nysveen, Herbjørn; Pedersen, Per E.; Skard, Siv E. R. (Working paper;01/15, Working paper, 2015-01)The working paper starts with an overview of the growth in research on mobile services. Based on the increase in the research on mobile services the last few years, the fact that the last general review article on mobile ... -
The adoption of a mobile parking service : instrumentality and expressiveness
Pedersen, Per E.; Nysveen, Herbjørn (Working Paper, Working paper, 2002-12)This paper applies an extended model based upon the theory of planned behavior to explain the adoption of mobile parking services among a group of users having some experience with the service. Because mobile parking ... -
Adoption of green products : a study of drivers influencing consumers’ intentions to adopt green products
Sørensen, Maiken Spjeld; Voll, Marit (Master thesis, 2018)In light of the raising concern about environmental issues, consumers and the society are increasingly emphasising the importance of green innovations. However, actual sales of green products do not reflect consumers’ ... -
The adoption of mobile services : a cross service study
Pedersen, Per E.; Nysveen, Herbjørn; Thorbjørnsen, Helge (Report, Research report, 2002-10)To pay back the investments made in telecommunication infrastructure, new mobile services must be developed, distributed and adopted. A requirement for developing the right services for the right user segments is an ... -
Antecedents for green purchase intention : moderating effect of masculinity-femininity on the relationship between antecedents and green purchase intention
Tarannum, Iffat; Kovalev, Timofei (Master thesis, 2019)At present, green consumer behavior is an emerging topic for both academia and business. According to various scholars, individual factors, including motivation, environmental concern, attitudes, personal values, etc. as ... -
Brand and customer experience in service organizations : literature review and brand experience construct validation
Skard, Siv; Nysveen, Herbjørn; Pedersen, Per E. (Working paper, Working paper, 2011-04)Commoditization of goods and services has generated a need for providing customer value beyond functional attributes and benefits. The concepts of brand and customer experience have therefore gained increased interest among ... -
Bruk av ulike informasjonstjenester på internett ved produktsøk
Pedersen, Per E.; Nysveen, Herbjørn (Rapport, Research report, 2001-10)Denne rapporten oppsummerer internasjonale studier av informasjonstjenesters betydning ved søk etter produktinformasjon. Den gjennomgår også ulike teoretiske tilnærminger til søk etter produktinformasjon, og bruk av ... -
Building Brand Relationships Online: A Comparison of Two Interactive Applications
Thorbjørnsen, Helge; Supphellen, Magne; Nysveen, Herbjørn; Pedersen, Per Egil (Journal article; Peer reviewed, 2002)Due to its potential for interactive communication, the Internet is considered a promising tool for relationship marketing. In this study, two of the most common applications for interactive communication - personalized ... -
Categorizing networked services The role of intrinsic-, user network- and complement network attributes
Thorbjørnsen, Helge; Pedersen, Per Egil; Nysveen, Herbjørn (Journal article; Peer reviewed, 2009)Purpose – This paper aims to investigate the properties and attributes of networked services and to propose a general categorization scheme for such services. Design/methodology/approach – Two separate studies were ... -
Co-Creation and Green Trust : Exploring the effects of co-creation on green trust and its implications for sustainable business model development
Borgen, Hedda Sofie; Bigseth, Malene Sighaug (Master thesis, 2021)Environmental sustainability is gaining rising attention, and for good reason. Consumers have realized the growing need for change and are now increasing their expectations towards companies’ sustainability efforts. As a ... -
Co-creation in the media industry
Karlseng, Erlend; Ingholm, Hans Olav (Master thesis, 2016)In this master thesis, we develop a theoretical model for the examination of the effect of cocreation on the products perception in the media industry. The media industry is changing fast and companies have to constantly ... -
Consumer Adoption of AI-Powered Chatbots: Developing a Customized Adoption Model
Bergene, Thorgrim Ekkeren; Rød, Emil McCarthy (Master thesis, 2023)Recent advancements in Artificial Intelligence have transformed the business landscape, with AI-powered chatbots playing a crucial role in enhancing customer service and automating tasks. As current literature seems to ... -
The effects of variety and bundling on choice and satisfaction: Applications to new telecommunication and media services
Pedersen, Per E.; Nysveen, Herbjørn (Working paper, Working paper, 2009-11)The purpose of this working paper is twofold; 1)to review consumer behavior literature on how assortment variety and bundling influence choice related variables, and 2)to apply this review on an analysis of telecommunication ... -
An empirical study of variety and bundling effects on choice and satisfaction : new telecommunication and media services
Pedersen, Per E.; Nysveen, Herbjørn (Report, Research report, 2010-04)The purpose of this report is twofold; 1) to review consumer behavior literature on how assortment variety and bundling influence choice related variables, and 2) to present results from an empirical study investigating ... -
An exploratory study of business model design and costumer value in heterogeneous network services
Pedersen, Per E.; Methlie, Leif B.; Nysveen, Herbjørn (Report, Research report, 2008-06)This report presents the results of an exploratory study of two service areas believed to represent important issues in the design of business models and the assessments of customer value in heterogeneous network services. ... -
An exploratory study of the relationships between mobile data services business models and customer value
Pedersen, Per E.; Methlie, Leif B.; Gressgård, Leif Jarle; Nysveen, Herbjørn; Thorbjørnsen, Helge (Report, Research report, 2005-03)A model integrating mobile data service providers’ business models decisions with end-users’ perception of customer value is presented and empirically tested. Business model decisions affect the extrinsic and intrinsic ... -
Factors influencing the adoption of self-service technologies : a study of the benefits and risks of self-service technologies and trust beliefs of service providers
Zeng, Liying (Master thesis, 2016)Self-service technologies (SSTs) are largely introduced and promoted to replace traditional service encounters and researchers have been investigating the influencers of SST adoption. This paper incorporates the fresh ... -
Hva påvirker avfallssortering i varehandelen?
Hirth, Martine; Gaarder, Ada (Master thesis, 2022)Denne masteroppgaven tar for seg hva som påvirker avfallssortering i varehandelen. Dagens samfunn produserer enorme mengder avfall, slik at gode rutiner og praksis for avfallssortering er viktige elementer i dag og for ... -
Hvordan kan reiselivsbedrifter bygge merkerelasjoner via internett? : teoretiske og metodiske tilnærminger
Nysveen, Herbjørn; Pedersen, Per E.; Thorbjørnsen, Helge (Rapport, Research report, 2000-08)Internett er en kanal som gir nye muligheter for markedskommunikasjon. Spesielt anses Internett å være godt egnet til å bygge merkerelasjoner. I denne rapporten drøftes tre ulike applikasjoner (statisk web, personalisering, ... -
Identity expression in the adoption of mobile services : the case of multimedia messaging services
Pedersen, Per E.; Nysveen, Herbjørn; Thorbjørnsen, Helge (Working paper, Working paper, 2003-07)This working paper is part of a research project funded by the Research Council of Norway, Telenor, Den Norske Bank, A-Pressen, Ericsson and EasyPark at SNF. The main purpose of the project is to provide evaluation frameworks ...