Browsing NHH Brage by Author "Outzen, Henrik Brokstad"
Now showing items 1-1 of 1
-
The Impact of Celebrity Endorsement Announcements : An Empirical Study of the Stock Market Reaction to Celebrity Endorsement Deal Announcements in the USA and Europe
Outzen, Henrik Brokstad; Rørstadbotnen, Fredrick Adrian (Master thesis, 2023)Do celebrity endorsements impact the stock price? In this thesis, we aim to answer this by analyzing a unique sample of 155 announcements from 2009 to 2023 by firms listed in Europe and the USA, using announcements from ...