Browsing NHH Brage by Author "Poornikoo, Mehdi"
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Gamification: A platform for transitioning from Goods - dominant logic to Service - dominant logic : Case of Nike+ Fuelband
Poornikoo, Mehdi (Master thesis, 2014)This master thesis attempts to investigate gamifi cation strategies used in Nike+ Fuelband and its importance for transitioni ng from conventional goods domi nant logic to a new approach in marketing , service ...