Browsing NHH Brage by Author "Qiu, Xinlu"
Do consumers really trust their doctors’ suggestions and drugs they prescribe? : the relationship between perceived risk and trust in consumer buying decisions on prescription drugs, and how pharmaceutical companies can improve consumer’s trust through marketing activities in China Jin, Meina (Master thesis, 2016)This thesis examines how perceived risk and trust affect consumer’s buying decisions during the process of buying and consuming prescription drugs, and investigates how pharmaceutical companies can improve consumer’s trust ...
Internationalization of innovative activities in Norway US patents involving Norwegian inventors and assignees Qiu, Xinlu; Heum, Per; Cheng, Xiaomei (Working paper, 2018-05)Purpose: To investigate the international connectivity of innovation activity in Norway. Design: We use patent data from the United States Patent and Trademark Office (USPTO) to examine the level and international pattern ...
Qiu, Xinlu; Haugland, Sven Arne (Journal article; Peer reviewed, 2019)