Browsing NHH Brage by Author "Reistad, Ingrid"

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Reshaping affordable luxury fashion : the green shift : how does the type of sustainability attribute impact young generations’ consumer behavior?

Heggem, Anne Sofie; Reistad, Ingrid (Master thesis, 2020)

Luxury fashion consumers are increasingly becoming more environmentally concerned and consequently demand brands to meet their needs with responsible, yet luxurious products. This trend is especially evident in Millennials ...