Browsing NHH Brage by Author "Snegirjova, Marina"
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Micro-moments : new context in information system success theory
Snegirjova, Marina; Tuomisto, Fanni (Master thesis, 2017)Recent technological advancements, such as smartphones and mobile internet, are changing the consumer behaviour. One of such changes is the emergence of micro-moments concept: the moments of high intent and engagement ...