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dc.contributor.authorKind, Hans Jarle
dc.contributor.authorNilssen, Tore
dc.contributor.authorSørgard, Lars
dc.date.accessioned2006-07-11T06:53:24Z
dc.date.available2006-07-11T06:53:24Z
dc.date.issued2005-01
dc.identifier.issn0804-6824
dc.identifier.urihttp://hdl.handle.net/11250/162746
dc.description.abstractThis paper analyses how competition between media firms influences the way they are financed. In a setting where monopoly media firms choose to be completely financed by consumer payments, competition may lead the media firms to be financed by advertising as well. The closer substitutes the media firms’ products are, the less they rely on consumer payment and the more they rely on advertising revenues. If media firms can invest in programming, they invest more the less differentiated the media products are perceived to be.en
dc.format.extent221174 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoengen
dc.publisherNorwegian School of Economics and Business Administration. Department of Economicsen
dc.relation.ispartofseriesDiscussion paperen
dc.relation.ispartofseries2005:2en
dc.subjectmediaen
dc.subjectadvertisingen
dc.subjecttwo-sided marketsen
dc.titleFinancing of media firms : does competition matter?en
dc.typeWorking paperen


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