Browsing Discussion papers (FOR) by Author "Freiwald, Nisa E."
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On the economic geography of dual distribution - The case of McDonald’s in Germany
Freiwald, Nisa E.; Juranek, Steffen; Walz, Uwe (Discussion paper;14/19, Working paper, 2019-10-29)We analyze the allocation of ownership in a franchise system by focusing on location-specific characteristics of the outlets. This study uses a comprehensive data set on McDonald’s restaurants in Germany to investigate the ...