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dc.contributor.authorKind, Hans Jarle
dc.contributor.authorKoethenbuerger, Marko
dc.contributor.authorSchjelderup, Guttorm
dc.date.accessioned2007-06-20T10:59:27Z
dc.date.available2007-06-20T10:59:27Z
dc.date.issued2007-01
dc.identifier.issn1500-4066
dc.identifier.urihttp://hdl.handle.net/11250/163869
dc.description.abstractNewspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers.en
dc.language.isoengen
dc.publisherNorwegian School of Economics and Business Administration. Department of Finance and Management Scienceen
dc.relation.ispartofseriesDiscussion paperen
dc.relation.ispartofseries2007:4en
dc.subjectmediaen
dc.subjecttwo-sided marketsen
dc.subjectproduct differentiationen
dc.subjecthotellingen
dc.titleAdvertising and Newspaper Differentiation: On the Role of Readers’ Advertising Tasteen
dc.typeWorking paperen
dc.subject.nsiVDP::Samfunnsvitenskap: 200en
dc.subject.nsiVDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213en


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