Browsing Articles (SOL) by Author "van Riel, Allard C. R."

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    • A customer-centric five actor model for sustainability and service innovation 

      van Riel, Allard C. R.; Andreassen, Tor W.; Lervik-Olsen, Line; Zhang, Lu; Mithas, Sunil; Heinonen, Kristina (Peer reviewed; Journal article, 2021)
      Service industries are increasingly unsustainable. Considering consumers as change agents, we show how service innovation may contribute to a service ecosystem that helps achieve emerging sustainability goals. To achieve ...