Blar i Articles (SOL) på tidsskrift "Journal of the Academy of Marketing Science"

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    • Consumer brand relationships: an investigation of two alternative models 

      Breivik, Einar; Thorbjørnsen, Helge (Journal article; Peer reviewed, 2008)
      Many studies have proposed the use of the relationship metaphor to enhance the understanding of the relationship between consumers and brands. However, few studies have empirically tested consumer–brand relationship models. ...

    • Intentions to use mobile services: Antecedents and cross-service comparisons 

      Nysveen, Herbjørn; Thorbjørnsen, Helge; Pedersen, Per Egil (Journal article; Peer reviewed, 2005)
      This article develops and tests a model to explain consumers’ intention to use mobile services. Through triangulating theories from the diverse fields of information systems research, uses and gratification research, and ...