• "This is who I am": Identity expressiveness and the theory of planned behavior 

      Thorbjørnsen, Helge; Pedersen, Per Egil; Nysveen, Herbjørn (Journal article; Peer reviewed, 2007)
      This paper explores the role of self-identity expressiveness and social identity expressiveness in the context of Multimedia Messaging (MMS) adoption. An extended version of the Theory of Planned Behavior (TPB) including ...