Service-Dominant Logic and Licensing in International B2B Markets
dc.contributor.author | Uusitalo, Olavi | |
dc.contributor.author | Grønhaug, Kjell | |
dc.date.accessioned | 2013-02-12T14:39:07Z | |
dc.date.accessioned | 2013-02-13T04:06:14Z | |
dc.date.available | 2013-02-12T14:39:07Z | |
dc.date.available | 2013-02-13T04:06:14Z | |
dc.date.issued | 2012 | |
dc.identifier.citation | Journal of Business Market Management 2012;5(4) | |
dc.identifier.issn | 1864-0753 | |
dc.identifier.uri | http://hdl.handle.net/11250/164275 | |
dc.description.abstract | This paper asks whether the service - dominant logic is superior to the traditional goods - dominant logic for the use of licensing to commercialize new technologies internationally – and why so. To answer this question two case of licensing float glass, a float glass manufacturing technology and Benecol, a process to manufact ure cholesterol lowering ingredient for food, are examined and contrasted. The findings indicate that the service – dominant logic yields advantages. Licensing logic for success in technology transfer is suggested | en |
dc.language.iso | eng | |
dc.subject | licensing | |
dc.subject | service dominant logic | |
dc.subject | international business | |
dc.title | Service-Dominant Logic and Licensing in International B2B Markets | |
dc.type | Journal article | |
dc.type | Peer reviewed | |
dc.date.updated | 2013-02-12T14:39:08Z | |
dc.identifier.cristin | 977055 |
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