Building brand relationships online : the role of interactivity, relationship motives and internet experience

Doctoral thesis

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Thorbjoernsen_2002.pdf (3.608Mb)

URI

http://hdl.handle.net/11250/164386

Date

2002

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Collections

• Doctoral Dissertations (SOL) [76]

Publisher

Norges Handelshøyskole. Institutt for strategi og ledelse