Building brand relationships online : the role of interactivity, relationship motives and internet experience
dc.contributor.author | Thorbjørnsen, Helge | |
dc.date.accessioned | 2011-02-07T11:58:15Z | |
dc.date.available | 2011-02-07T11:58:15Z | |
dc.date.issued | 2002 | |
dc.identifier.isbn | 8240500889 | |
dc.identifier.uri | http://hdl.handle.net/11250/164386 | |
dc.language.iso | eng | en |
dc.publisher | Norges Handelshøyskole. Institutt for strategi og ledelse | en |
dc.title | Building brand relationships online : the role of interactivity, relationship motives and internet experience | en |
dc.type | Doctoral thesis | en |
dc.subject.nsi | VDP::Teknologi: 500::Informasjons- og kommunikasjonsteknologi: 550::Datateknologi: 551 | en |
dc.subject.nsi | VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213 | en |