Using country stereotypes to build brand personalities: a priming perspective
| dc.contributor.author | Iversen, Nina M. | |
| dc.date.accessioned | 2011-02-07T12:30:33Z | |
| dc.date.available | 2011-02-07T12:30:33Z | |
| dc.date.issued | 2003 | |
| dc.identifier.isbn | 82-405-0095-1 | |
| dc.identifier.uri | http://hdl.handle.net/11250/164394 | |
| dc.language.iso | eng | en |
| dc.publisher | Norges Handelshøyskole. Institutt for strategi og ledelse | en |
| dc.title | Using country stereotypes to build brand personalities: a priming perspective | en |
| dc.type | Doctoral thesis | en |
| dc.subject.nsi | VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213 | en |
