Blar i Reports (SNF) på forfatter "Nilssen, Tore"
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The television industry : the interplay between products, advertising, and programme quality
Nilssen, Tore; Sørgard, Lars (Report, Research report, 2000-01)The purpose of this report is to examine the rivalry within the product and the TV market, respectively, and how those two markets interact through the market for advertising on TV. After a brief introduction where we ...