Dunning’s eclectic paradigm applied on Jotun Thailand

Abstract

This report is written both as an independent thesis and as part of the SNF research project “The multinational activities of Norwegian shipowning companies”, financed by the Research Council of Norway and the Norwegian Shipowners Association. The purpose of the report is to apply one of the main theories on international production, Dunning’s eclectic paradigm, on Jotun’s investment in Thailand. Jotun is one of a handful of Norwegian companies that had established affiliates in Thailand before the boom started in the 1980s. The company has been present in Thailand for more than three decades and has gained experience from different economic stages. Jotun Thailand has performed well and is today present in several countries in the Southeast Asian region.