Blar i Working papers (SNF) på emneord "advertising"
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Competition for viewers and advertisers in a tv oligopoly
(Working paper, Working paper, 2006-12)We consider a model of a TV oligopoly where TV channels transmit advertising and viewers dislike such commercials. We show that advertisers make a lower profit the larger the number of TV channels. If TV channels are ... -
Financing of media firms: does competition matter?
(Working paper, Working paper, 2005-01)This paper analyses how competition between media firms influences the way they are financed. In a setting where monopoly may lead the media firms to be completely financed by consumer payments, competition may lead the ... -
Media Diversity, Advertising and Net Neutrality
(Working paper;04/15, Working paper, 2015-03)In this paper, we analyze the effects of net neutrality on media diversity. We show that in the net neutrality regime, media firms al- ways provide media diversity, whereas in the no net neutrality regime, the equilibrium ... -
Price coordination in two-sided markets : competition in the TV Industry
(Working paper, Working paper, 2010-06)The TV industry is a two-sided market where both advertisers and viewers buy access to the programs offered by competing TV channels. Under the current market structure advertising prices are typically set by TV channels ... -
Strategic informative advertising in a TV-advertising duopoly
(Working paper, Working paper, 2000-08)We consider a model of strategic informative advertising where the advertising is done on TV and where the TV channels' advertising prices are endogenously determined. We discuss how these prices, and the advertising firms' ... -
Two-sided markets with bargaining over content : the monopoly case
(Working paper, Working paper, 2006-04)A TV platform provides content to viewers and viewers to advertising producers. We study platform pricing and the supply of an essential type of content when there are two-sided network effects and the platform bargains ...