• Advertising and newspaper differentiation : on the role of readers’ advertising taste 

      Kind, Hans Jarle; Koethenbuerger, Marko; Schjelderup, Guttorm (Working paper, Working paper, 2006-12)
      Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers.
    • Another tale of two-sided markets 

      Kind, Hans Jarle; Stähler, Frank (Working paper, Working paper, 2007-06)
      This note generalizes the frequently used Hotelling model for two-sided markets. We demonstrate an invariance theorem: advertisement levels neither depend on the media price nor on the location of the media firm. An increase ...
    • Market shares in two-sided media industries 

      Kind, Hans Jarle; Stähler, Frank (Working paper, Working paper, 2009-03)
      This paper generalizes the frequently used Hotelling model for two-sided markets in order to determine the equilibrium market shares. We show that independent of whether consumers are uniformly or non-uniformly distributed, ...