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dc.contributor.authorKind, Hans Jarle
dc.contributor.authorKoethenbuerger, Marko
dc.contributor.authorSchjelderup, Guttorm
dc.date.accessioned2007-04-27T10:21:18Z
dc.date.available2007-04-27T10:21:18Z
dc.date.issued2006-12
dc.identifier.issn1503-2140
dc.identifier.urihttp://hdl.handle.net/11250/166084
dc.description.abstractNewspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers.en
dc.language.isoengen
dc.publisherSNFen
dc.relation.ispartofseriesWorking paperen
dc.relation.ispartofseries2006:52en
dc.subjectmediaen
dc.subjecttwo-sided marketsen
dc.subjectproduct differentiationen
dc.subjecthotellingen
dc.titleAdvertising and newspaper differentiation : on the role of readers’ advertising tasteen
dc.typeWorking paperen
dc.subject.nsiVDP::Samfunnsvitenskap: 200::Medievitenskap og journalistikk: 310en


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