Blar i Thesis på emneord "brand management"
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The influence of price colour on price perception: a master thesis on behavioural pricing
(Master thesis, 2017)It is well known in marketing that colour imposes an important influence on human behaviour. However, only little research has been dedicated to the influence of price colour on price judgement for non-discounted prices. ... -
Virtual reality in experience marketing: An empirical study of the effects of immersive VR
(Master thesis, 2017)Recent technological development has led virtual reality (VR) head mounted displays (HMD) to become commercially available to the mass market. Consumers have started to adopt the technology quickly, and forecasts for the ... -
Visual website aesthetics : the relationship between dimensions of visual website aesthetics, website trust and consumers' intention to visit the website
(Master thesis, 2015)A review of previous research about visual aesthetics revealed inconsistencies and contradicting views. Due to the important role of visual aesthetics in the online environment, a more thorough understanding of the ...