Browsing Thesis by Author "Magne Supphellen"

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Determinants of Attitude towards Retargeting - Analyzing the direct role of product sustainability and webstore experience, and moderate role of discount offering in the formation of consumer’s attitude towards retargeted ads

Ali, Yamna (Master thesis, 2024)

Considering the increase in the digitization of the marketplace, marketers are in need of new marketing strategies that could fit the digital market problems in specificity. One such marketing strategy, Retargeting is a ...