Browsing Thesis by Author "Pasquine, Mark"

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The influence of price colour on price perception: a master thesis on behavioural pricing

Petrich, Dorian Alexander (Master thesis, 2017)

It is well known in marketing that colour imposes an important influence on human behaviour. However, only little research has been dedicated to the influence of price colour on price judgement for non-discounted prices. ...
When do consumers appreciate partitioned price designs? : the role of math anxiety, product involvement, and attitude toward the selling firm

Polthier, Andreas (Master thesis, 2017)